Performance Creative Strategist – Direct Response Ads

Remote

Full Time

Mid Level

Company Overview

We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us.

Role Overview

We’re looking for a Creative Strategist to lead the production of direct-response-style video ads that drive real results. This full-time, remote role is ideal for someone with a direct response background, a sharp eye for persuasive storytelling, and the skills to turn insights into high-performing creatives. You’ll collaborate with creators, source new talent, write winning scripts, and optimize creative systems from end to end.

Key Responsibilities

Write High-Converting Video Scripts
Craft direct response-style scripts with strong hooks, persuasive copy, and clear CTAs.
Create Briefs for Creators & Designers
Develop clear and strategic briefs that align with brand tone, platform needs, and performance goals.
Source, Negotiate & Collaborate with UGC Creators
Find new talent, handle onboarding and communication, and ensure timely content delivery.
Storyboard and Conceptualize Creatives
Translate ideas into visual flows and collaborate with editors to bring concepts to life.
Analyze Performance & Develop Iterations
Use insights from Meta, Snapchat, Applovin, and YouTube to analyze winning ads and create new iterations.
Pitch New Creative Ideas Weekly
Lead ideation for fresh hooks, formats, and ad angles to test regularly.
Implement Creative Systems & Use AI Tools
Streamline workflows, boost productivity with AI, and scale creative output efficiently.
Collaborate Across Teams
Work with editors, marketers, and brand teams to align creative with performance insights and campaign goals.

Key Performance Indicators (KPIs)
📈 Increase CTR (Click-Through Rate) of ad campaigns
🎥 Hit weekly targets for number of ads produced
🚀 Improve Creative Hit Rate (number of winning creatives launched)

Required Skills & Qualifications

Must-Have Skills:

Proven direct response background — worked with or led direct response brands or agencies
Strong copywriting skills — especially in scripting video ads and crafting scroll-stopping headlines
Analytical mindset — ability to interpret data from platforms like Meta, Snapchat, Applovin, and YouTube to inform creative decisions
Experience managing creative production workflows
Proficiency in storyboarding and conceptualizing video narratives

Nice-to-Have Skills:

Familiarity with AI tools for copy, content, or video enhancement
Experience briefing and managing freelancers or creators
Understanding of current ad trends in UGC, paid social, and performance creatives

Who Should Apply?

✅ Apply if you:

Have a portfolio of creatives that made measurable impact
Love pitching new creative ideas and seeing them perform
Take initiative and don’t wait to be told what to do
Enjoy collaborating with creators and optimizing systems

🚫 Do not apply if:

You have no experience with direct response marketing
You're uncomfortable writing scripts or analyzing creative performance
You avoid feedback or data-driven iteration

Compensation & Work Environment
💼 Full-time remote
💰 Competitive salary
🧘 Flexibility and independence in how you work
🎯 Close collaboration with performance marketing and creative teams
🌱 Learn and grow in a high-performance environment

Application Process

Submission of your resume and cover letter highlighting your relevant experience.
Initial interview with the HR Team.
Online assessment.
Final interview with the

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Performance Creative Strategist – Direct Response Ads

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