CRO & Data Optimization Specialist

Role Overview

We’re looking for a CRO & Data Optimization Specialist to own experimentation, insights, and optimization across our entire on-site funnel—from landing pages to PDPs to checkout.

This role is responsible for squeezing maximum revenue out of our existing traffic by planning and executing A/B tests, uncovering insights from user behavior, and partnering with design, copy, and dev to ship high-impact improvements quickly.

This is not a reporting-only role. This is a hands-on, execution-focused position for someone who knows how to turn data into action.

We are looking for candidates based in LATAM or the Philippines.

Key Responsibilities

Own Experimentation & Testing

• Plan, launch, and analyze A/B and multivariate tests across landing pages, PDPs, funnels, and checkout
   
• Write clear hypotheses and structured testing briefs
   
• Maintain a consistent testing cadence and roadmap
   

Optimize the Full Funnel

• Improve LP → PDP → ATC → Checkout performance
   
• Identify and prioritize opportunities across messaging, layout, pricing, offers, and UX
   
• Optimize for CVR, AOV, and net conversion efficiency
   

Analyze & Interpret Data

• Pull and interpret data from GA4, Northbeam, Shopify, Hotjar, heatmaps, and session recordings
   
• Identify patterns in user behavior, drop-offs, and friction points
   
• Translate findings into clear insights and next actions
   

Collaborate Cross-Functionally

• Partner with copywriters and designers to iterate on winning variations
   
• Work closely with dev or no-code builders to implement tests
   
• Align with performance and growth teams to support paid traffic efficiency
   

Build Systems & Insights

• Create weekly CRO roadmaps and testing priorities
   
• Deliver clear insights and recommendations on a regular cadence
   
• Continuously improve experimentation frameworks and documentation
   

Leverage AI for Speed & Scale

• Use AI tools to accelerate analysis, ideation, hypothesis writing, and insight reporting
   
• Integrate AI into daily workflows to improve output and speed without sacrificing quality
   

Key Performance Indicators (KPIs)

📈 Higher conversion rates (CVR) across funnels
💰 Increased AOV and improved net contribution margin
🚀 Improved NC ROAS from existing traffic
🧪 Increased testing velocity and experiment throughput
📊 Clear, actionable insights delivered consistently

Required Skills & Qualifications

Must-Have Skills:

• Deep DTC eCommerce experience (funnels, PDP optimization, paid traffic behavior, offer structures)
   
• Hands-on experience with CRO and experimentation platforms (Convert, VWO, AB Tasty, or similar)
   
• Strong analytical mindset with the ability to tell a clear story from data
   
• Experience working with GA4, Shopify analytics, attribution tools, and behavior analytics
   
• Understanding of front-end structure and experimentation constraints (no need to be a developer)
   

AI / LLM Proficiency (Required):

• Active use of AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar to:
   
  • Speed up data analysis
     
  • Generate and prioritize test ideas
     
  • Draft hypotheses and testing plans
     
  • Summarize insights and results
     
  • Build faster, clearer insight decks
     
• Demonstrated ability to use AI as a force multiplier for a 10–20%+ productivity lift

Who Should Apply?

✅ Apply if you:

• Love experimentation and learning from real user behavior
   
• Enjoy turning messy data into clear, actionable insights
   
• Take ownership and don’t wait to be told what to test next
   
• Thrive in fast-moving, performance-driven environments
   

🚫 Do not apply if you:

• Prefer reporting over execution
   
• Are uncomfortable with data or experimentation
   
• Don’t enjoy iteration, testing, or feedback
   
• Need rigid processes or heavy hand-holding
   

Compensation & Work Environment

💼 Full-time, remote
💰 Competitive compensation based on experience
🧘 High ownership, low bureaucracy
🎯 Direct impact on revenue and growth
🌱 Opportunity to scale your influence across multiple brands

Application Process

1. Submission of resume and relevant experience
    
2. Initial interview with the HR team
    
3. Skills or case-based assessment
    
4. Final interview with the Department Manager