Direct Response Copywriter

Company Vision:

Our company is dedicated to crafting exceptional e-commerce experiences that captivate audiences, inspire action, and deliver measurable results. We help customers make impactful choices with compelling offers and unforgettable messaging.

Position Overview:

As a direct response copywriter, you will specialize in creating high-converting copy for e-commerce brands, leveraging cutting-edge AI tools like Claude AI and ChatGPT. Your role will also involve in-depth product research to uncover unique selling propositions (USPs) and unique mechanisms that distinguish each product in the market. You must embody the principles of direct response legends such as Gary Halbert, Dan Kennedy, and David Ogilvy while adapting your style for digital platforms. With at least 4 years of professional experience writing for e-commerce, you will be instrumental in driving customer acquisition, retention, and revenue growth through data-driven copy strategies grounded in thorough product insights.

KPIs (Key Performance Indicators)

• Achieve a 10% uplift in conversion rates for landing pages.
• Train AI tools to improve prompt outcomes and minimize editing time by 25%.
• Identify and integrate 3-5 unique mechanisms or USPs per product into campaign strategies.
   

Success in This Role Looks Like:

Success as our direct response copywriter means mastering the art of persuasive storytelling while delivering measurable results for our e-commerce clients. Within your first year, you’ll have consistently delivered copy that surpasses industry benchmarks in engagement, conversions, and revenue metrics.
Your ability to seamlessly blend human creativity with AI-assisted efficiencies and thorough product research will lead to a deep understanding of each product's unique mechanisms and USPs. By uncovering and communicating the core benefits that resonate most with target audiences, you’ll ensure all campaigns are strategically aligned to market needs.

By month six, your research capabilities will uncover new angles and compelling narratives for at least 15 products, resulting in a 10% uplift in conversion rates across channels. Your deep understanding of our customers and the competitive landscape will make you a vital driver of both creative and strategic success.Primary Activities (20% Focus Areas)

1. Conduct detailed product research to identify USPs and unique mechanisms that will differentiate offerings.
2. Create high-converting landing pages, email sequences, and ad copy leveraging AI tools like Claude AI and ChatGPT.
3. Develop competitive analysis reports to refine product positioning and messaging.
    

Regular Work Activities (80% Focus Areas)

1. Perform comprehensive product deep dives to extract features, benefits, and USPs.
2. Conduct customer persona research and pain-point analysis to craft targeted copy.
3. Write and optimize product descriptions tailored to e-commerce SEO best practices.
4. Build swipe files of high-performing ads and emails for inspiration and reference.
5. Collaborate with designers to ensure copy and visuals align perfectly.
6. Analyze campaign performance metrics and adjust copy accordingly.
7. A/B test headlines, email subject lines, and ad variations weekly.
8. Research competitor strategies and incorporate insights into campaign development.
9. Stay updated on AI advancements and direct response best practices.
10. Proofread and edit all copy to ensure clarity and adherence to tone.
11. Develop copy strategies that highlight unique mechanisms to solve customer challenges.
12. Work with product development teams to validate the unique selling points of new launches.
13. Create email sequences and campaigns that incorporate storytelling around product benefits.
14. Create and maintain a repository of product research documents for team reference.
15. Host workshops on utilizing product USPs in direct response marketing.

Key Skills Required

1. Expertise in AI tools like Claude AI, ChatGPT, or Jasper.
2. Advanced research skills to uncover product USPs and unique mechanisms.
3. Proficiency in direct response copywriting principles.
4. Strong understanding of customer psychology and buyer behavior.
5. Familiarity with e-commerce platforms like Shopify and Amazon.
6. Advanced A/B testing and data interpretation skills.
7. Competence in SEO and keyword-optimized writing for e-commerce.
8. Mastery of storytelling techniques for branding and marketing.
9. Time management and prioritization in a fast-paced environment.
10. Analytical mindset with the ability to turn product insights into compelling narratives.

Role Requirements

1. Minimum of 4 years’ experience writing copy for e-commerce brands.
2. Proven expertise in conducting and applying product research to copy development.
3. Deep knowledge of direct response marketing legends (e.g., Gary Halbert, Dan Kennedy).
4. Bachelor’s degree in Marketing, Communications, or a related field preferred.
5. Strong portfolio showcasing research-backed e-commerce-focused projects.
6. Experience with analytics tools (e.g., Google Analytics) and reporting ROI.
7. Previous work with global or niche e-commerce audiences.
8. Ability to thrive under pressure and meet tight deadlines.
    

This position is perfect for someone who excels at blending creativity, research, and AI-powered efficiencies to create impactful copy that drives results. Are you ready to deliver the extraordinary?